Respect for your privacy is our priority

The cookie is a small information file stored in your browser each time you visit our web page.

Cookies are useful because they record the history of your activity on our web page. Thus, when you return to the page, it identifies you and configures its content based on your browsing habits, your identity and your preferences.

You may accept cookies or refuse, block or delete cookies, at your convenience. To do this, you can choose from one of the options available on this window or even and if necessary, by configuring your browser.

If you refuse cookies, we can not guarantee the proper functioning of the various features of our web page.

For more information, please read the COOKIES INFORMATION section on our web page.


Italy: towards a united market strategy?

17/11/2021 - François-Xavier Branthôme - Lire en français
"A common front for a joint strategy in selling to large retail distributors"

The exceptional final result of the 2021 campaign should mark, for Confagricoltura Emilia Romagna, the starting point of a united market strategy for the tomato sector over the next year.

Emilia-Romagna is the main region of Italy in terms of surface areas planted with processing tomatoes, reporting approximately 27,000 hectares distributed as follows between the different provinces: Piacenza 10,600 ha, Ferrara 6,700 ha, Parma 4,500 ha, Ravenna 2,500 ha, Reggio Emilia 1,100 ha, Modena 960 ha, Bologna 370 ha, Forlì-Cesena 70 ha and Rimini 40 ha. The region is also in top position for exports of red gold products (passata, pulp and especially tomato sauce).

Italy has confirmed its position at the top of the global ranking of countries that produce and export processed products: 60% of "made in Italy" canned tomato products are intended for foreign markets (see related articles). The impact of the entire sector and its related activities on Italy's GDP and on job creation is crucial.
However, there are worrying signs that force us to close ranks, to start working together immediately in view of the 2022 campaign. Firstly, production costs have increased, with hikes of 30% or sometimes more, and this is only the beginning of an inevitable rise in prices that has been announced for supplies of prime importance: electricity, fuel, technical inputs and seeds. This represents an increase of around EUR 10 per tonne over the season which has just ended,” summarizes Giovanni Lambertini, President of the processing tomato growers of Confagricoltura Emilia Romagna. “This is why we must form a united front, growers and manufacturers together, and agree on a strategy to be implemented in terms of sales to big retail distribution chains. The increase in costs will affect the balance sheets of companies this year and even more in 2022, so it will be necessary to take this into account.”

 Lambertini underlines the most relevant aspect: “We worked hard all summer to achieve the longest harvest season in history (around 75 days). The final result? An excellent agricultural yield (on average 80 tonnes per hectare) and exceptional quality (4.9 Brix degrees with a very good color result). The quantitative and qualitative performances of the organic crop, which represents 10% of the total, have also been more than satisfactory. Even the severe drought did not impact the harvest, thanks to the best technical resources available which made it possible to irrigate satisfactorily in terms of quantity and quality. The tomato delivered, healthy and intact, gave rise to processing yields exceeding all expectations (+10% compared to last year), thus meeting the needs of the sector.”  

"There is however one other point that we will not be able to avoid during negotiations of the 2022 framework agreement for the northern region of Italy. Indeed, all of the tomatoes in the field have not been harvested, because quantities largely exceeded the industrial processing capacity of the whole area. This is why, together, we must endeavor to better define the surfaces to be planted, and consider the possibility of a reduction," concluded Lambertini.

Related articles

Italy: annual trade report (ISMEA) - part 2

03/02/2021 See details





Supporting partners
Featured company
Most popular news
Featured event
14th World Processing Tomato Congress & 16th ISHS Symposium on the Processing Tomato
Our supporting partners