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News

Video: a mini-series dedicated to industrial tomatoes

10/06/2024 - Madeleine Royère-Koonings

BASF has launched a video mini-series titled "Focus on Industrial Tomatoes: BASF Innovation for a Supply Chain of Excellence" to showcase its comprehensive offerings for one of Italy's key horticultural crops. This series highlights a full spectrum of products and services designed to enhance industrial tomato production, from seeds to agrochemicals for plant protection, and includes the introduction of new digital solutions. BASF's integrated approach positions the company as a vital partner in the tomato supply chain, leveraging its deep market knowledge, widespread presence, and a proactive Research & Development department committed to future solutions for its clients.

The mini-series consists of seven video interviews with BASF experts, available on a dedicated website. The initial episode provides an overview of the project and the global landscape of industrial tomatoes. Subsequent episodes delve into the cultivation potential, specific varietal selection, and the challenges faced by the Italian tomato industry. Further episodes focus on conventional and organic plant protection solutions, as well as digital tools for crop management. The series concludes with a presentation of the BASF team and the technologies being developed for future tomato varieties.

These interviews and the website are targeted at operators, technicians, and agricultural entrepreneurs, offering them advice and innovative solutions to enhance their production.

This initiative underscores BASF's commitment to creating tools and services that add value to the industrial tomato supply chain in Italy. Through collaboration with agricultural professionals and ongoing research and development, BASF aims to support the industry's growth and excellence.

To visit the website dedicated to the initiative: www.pomodorodaindustriabasf.it 
Several 3 to 5 minutes videos are available (BASF's integrated offer, Industrial tomatoes around the world, Varietal selection in Northern and Southern Italy, Protection solutions, etc.)
To access the video "Industrial tomatoes around the world", click here.



Sources: pomodorodaindustriabasf.it, freshplaza.it
 

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