Respect for your privacy is our priority

The cookie is a small information file stored in your browser each time you visit our web page.

Cookies are useful because they record the history of your activity on our web page. Thus, when you return to the page, it identifies you and configures its content based on your browsing habits, your identity and your preferences.

You may accept cookies or refuse, block or delete cookies, at your convenience. To do this, you can choose from one of the options available on this window or even and if necessary, by configuring your browser.

If you refuse cookies, we can not guarantee the proper functioning of the various features of our web page.

For more information, please read the COOKIES INFORMATION section on our web page.

Refuse

News

Red Gold: the truth about ketchup

12/04/2021 - Press release , François-Xavier Branthôme

According to its comment published on April 09, 2021, Red Gold wants to make it clear; there is no shortage of ketchup.

Over the last ten months, the increased demand for ketchup in single-serve packets used for restaurant take-out and delivery exceeded inventory capacity for some suppliers.
As Red Gold prepared for the surge, the company developed two new pre-portioned ketchup items on other manufacturing lines, while continuing to keep the ketchup packet lines running at maximum efficiency. In May 2020, the Midwest tomato manufacturer created a production plan that doubled capacity.

Red Gold and its many Foodservice Distributor partners stepped in with their brands to ease the pain that was felt by many foodservice operators allocated early on by the other national brand - Heinz. Nearly a year later, the surge in ketchup packet demand has not subsided and only continues to increase as the fear of the 'Next Toilet Paper Shortage' arises in customers and buyers across the country. There is no shortage of ketchup at Red Gold, however capacities for producing ketchup packets are temporarily strained due to demand for all manufacturers. Red Gold is actively working with foodservice operators on alternative ways to package their ketchup for their customers.

Among consumers purchasing ketchup for home use at supermarkets, Red Gold branded ketchup saw a 34% growth in the past year, growth that exceeded the ketchup category according to data monitor IRI. A recent Wall Street Journal article (see related articles below) had stated that the retail market share for Heinz to be as high as 70%, however IRI reports that Heinz' share was much lower at 57% volume share, followed by private label store branded ketchup.

This, more accurate, IRI data indicates that consumers have actively demonstrated their acceptance for other brands of America's favorite condiment. Among restaurant customers, a survey by Datassential found patrons frequent a particular restaurant because of its menu and its service, not because of a brand of ketchup that it serves.

Red Gold, American owned and manufactured entirely in the U.S., has been producing ketchup and tomato products for nearly 80 years. The company thanks Foodservice Operators for their flexibility, ingenuity and perseverance as they have managed the changes in operations through the pandemic. Red Gold has plenty of ketchup and plenty of alternatives for packaging ketchup for use by operators for dining in, take out or delivery.

Source: prnewswire.com, Red Gold

Related companies

Red Gold

Tomato processor See details

Kraft Heinz to raise ketchup output...

09/04/2021 See details

Back

________________________________________

Editor : TOMATO NEWS SAS - MAISON DE L'AGRICULTURE - TSA 48449 - 84912 AVIGNON Cedex 9 - FRANCE
contact@tomatonews.com
www.tomatonews.co m

Supporting partners