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Kagome promotes vegetable culture for greater health

24/11/2020 - François-Xavier Branthôme
Well-known throughout Japan as a tomato company, the 120-year-old Kagome firm has transitioned into a fully integrated vegetable company committed to addressing dietary gaps. Recently, Kagome has made it more convenient for people to boost their healthy food intake with all-natural fruit and vegetable juices and conveniently packed salads.

President Naoyuki Terada: “Kagome wants to bring innovative products that utilise the value of tomatoes and other vegetables. We hope to build sustainable growth by helping people live healthy lives. In Japan, we promote the relation of balanced diet and longevity. We want to export this culture from Japan to the world.” 

 Kagome established a consulting business unit last year to promulgate the importance of a balanced diet that includes vegetables. Spearheaded by nutritionists, the newly minted health business department works with different organisations conducting dietary education to boost awareness on how to make the most of nature’s bounty.

Kagome sees nutritional gaps as a global concern. For this reason, the company seeks to strengthen its footprint outside Japan. In Asia in particular, it is looking to leverage its joint-venture beverage company Kagome Nissin Foods to boost its B2C business in mainland China and Hong Kong. With these two markets’ ageing populations and increasing health-conscious consumers, Kagome anticipates a sustainable growth for the company.

Extending its reach further, Kagome commenced operations in India and Senegal for agriculture development, helping farmers increase high-quality crop yields. By advancing the agricultural capacity of the two countries, the company is gearing up to support the demand globally. In support of the expansion, Kagome is opening its doors to research and development partnerships that can help it meet its goal of bringing flavour and health worldwide.

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