- Madeleine Royère-Koonings
The 2023 campaign started on 26 July, 10 days later than planned, due to heavy rains in May and June and high temperatures in July
The Group intends to increase the raw material processed compared to last year, to a level of 280,000 tonnes of 100% Italian tomatoes.
The national production forecast for 2023 is 5.6 million tonnes tomatoes for processing, a 2% increase compared to 2022. This is thanks to an increase of 70,000 hectares transplanted.
The tomatoes are delivered by the 20 associations, representing more than 300 farmers operating in Campania, Apulia, Basilicata, Lazio and Molise. The tomatoes are processed in the Group's four factories dedicated to the processing tomato at the Angri, Sarno, Fisciano and Lavello sites in the province of Salerno.
This campaign sees the continuation of one of the Group's most recent projects, 'Agricoltura 4.0'. Proximity sensors have been installed in the fields, capturing data from the atmosphere and giving information to the farmers on when to irrigate or use pesticides. This initiative leads to a significant reduction in waste, as well as efficient and responsible management of water resources and use of agropharmaceuticals. Antonio Ferraioli, CEO of La Doria Group, commented that after one year of experimentation, they had been able to observe a 30 per cent reduction in water use and a 20 per cent reduction in chemical treatments for the farms involved.