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Conserve Italia: Andrea Colombo appointed new sales Director

08/03/2023 - François-Xavier Branthôme
The executive has taken on this position to replace previous sales Director Pier Franco Casadio, who leaves after a 30-year career in the group, also taking on the role of commercial director for the HoReCa sector.

In a recent change to the Conserve Italia organizational chart, Andrea Colombo has been chosen as the new Italian sales Director of the cooperative group, thus also assuming the sales management role for the HoReCa sector. 

 At 56 years old, Andrea Colombo, former Retail Italia commercial Director, has succeeded Pier Franco Casadio, who is leaving his position after more than 30 years of career with the company, focused precisely on the development of the away-from-home catering service sector.

The new sales Director will have the task of guiding the further development and consolidation of Conserve Italia as a total HoReCa company which, after the difficult period of the pandemic, has returned to recording important results and launching innovations to its product lines. The company’s out-of-home food sector provides an extensive beverage and foodservice offering, ranging from Yoga, Derby Blue, and Valfrutta Bio branded juices to Bitter Salfa soda drinks, from Jolly Colombani canned fruit to Cirio and Cirio Alta Cucina tomatoes, Valfrutta and Valfrutta Granchef vegetables, the Apè aperitif line and Valfrutta ready-meals.

Conserve Italia is today a total HoReCa company capable of guaranteeing operators products of the highest quality from the Italian agricultural supply chain, combined with a high level of service and assistance, with a unique sales force for beverages and food that works in excellent synergy with the marketing team,” commented the new commercial director. “We are a point of reference for wholesalers, distributors and store managers with whom we want to continue to relate in a climate of great collaboration and transparency, as has always been the case in all these years, for the growth of the sector and the safeguarding of the Italian agricultural supply chain."

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