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News

ASI Partners with Horen to Enrich its Service Offering

10/01/2024 - Press release

Since 2018, Horen and Asi Srl have collaborated to provide ASI’s customers, predominantly in the preserved fruit and vegetable industry, access to Horen’s top-tier Intermediate Bulk Containers (IBCs).

In anticipation of the current year’s tomato harvest season, this collaboration has fruitfully presented Horen’s tomato paste storage solution, the FC330 FruToCon IBC, to leading Italian producers. The FC330 offers tomato paste producers a storage unit that accommodates 20% more capacity while demanding less space as it can be securely stacked up to five units high.

ASI srl, established in 1975, is a leading player in the food brokerage domain, predominantly dealing with preserved fruits and vegetables globally. ASI’s headquarters are in Piacenza, Italy, situated in the heart of the tomato-growing region. They offer insights on market trends, conduct quality checks, and support customers throughout each contract’s operational phases, from the initial order to invoicing and payments. In collaboration with their affiliate companies, ASI MED in Benevento – Italy, ASI Iberica in Merida – Spain, and Cibs Hellas Ltd in Thessaloniki – Greece, they supply major European and overseas retailers, importers, and food industries with a full range of products.

This cooperative venture perfectly combines the strengths of both companies. ASI’s regular interaction with some of the largest global food companies enables them to deliver personalized brokerage services, competitive pricing, and pioneering products like Horen’s IBC range.

ASI appreciates the benefits of the FC330

“We have tried a range of foldable liquid IBCs and the Horen Fc330 gives our customers the best all-round performance. It’s stronger, more user friendly, and its lower folded height means our customers can save on reverse logistics and storage,” said Mattia Maserati, ASI Srl.

“ASI Srl is well known as a successful innovator within the tomato paste sector,” said Piotr Gaszewski, Horen’s Head of Sales for Europe. “They have high standards of Quality, Value, Innovation and Service – principles we at Horen also share, and we believe our FC330 will further enable Asi Srl to create value for its customers.”

About ASI
ASI srl, founded in 1975, works in the food brokerage field, dealing mainly with preserved fruits and vegetables throughout the globe. ASI’s Offices are located in Piacenza, in the heart of the tomato growing area and our team consists of 15 professional operators, providing detailed news about the market trends, executing quality controls and assisting our customers in all the operative phases of each contract, from the first order, till invoicing and payments. Together with our affiliate companies ASI MED in Benevento - Italy, ASI Iberica in Merida - Spain and Cibs Hellas Ltd in Thessaloniki - Greece we supply major European and Overseas retailers, importers and food industries with a full range of products including Tomato, Fruit and Vegetables Purees, frozen vegetables, olives , mushrooms and food packaging .

About Horen
Established in 1998 in Shanghai, China, Horen designs, develops and produces innovative returnable transport packaging solutions for various industries. With over 400 employees, Horen are continuously working to deliver products that are both sustainable and cost-effective. Horen operates its own state of the art Testing Centre to ensure that speed to market of new products is second to none and quality and performance of their products exceeds industry standards.

For further information contact:

Mattia Maserati David Edwards
E: mattia.maserati@asisrl.com E: david@horengroup.com

Related companies

ASI SRL

Trader or broker See details

HOREN GROUP

Processing equipment & supplies See details

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