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According to the President of the Pomodoro IO, Tiberio Rabboni, "The probability of a drop in the production of processing tomatoes looks more likely, in order to adapt to current market requirements. The goal of the industry in northern Italy remains to reach a correct valuation for a sustainable high-quality crop. In order to do this, we will use the best tools at our disposal, including the obligation of place of origin labeling. We will also evaluate the opportunities provided by the "Made Green in Italy" program, which is being promoted by the Ministry of the Environment, and that we intend to use to encourage sustainable production models and in particular the reduction of the environmental impact of these models throughout their life-cycle.”
