- François-Xavier Branthôme
On November 30, the ANICAV organizes the sixth edition of "Filo Rosso del Pomodoro", in Naples.
The “Filo Rosso del Pomodoro”, now in its sixth edition, is an important moment of encounter and comparison between the various actors of the tomato processing industry on the issues of greatest interest to the sector. This day will be entirely dedicated to the tomato industry chain and to the deepening of issues of interest for the sector.
"More value to the product, more value to the supply chain" is the theme chosen as the guiding thread for this day, a topic of great topical interest and importance, also in light of recent discussions about “on online auctions” that have affected the tomato industry sector and represent an element of criticality for the whole supply chain and, in particular, for the processing companies that are forced to pay all the negative effects of price pressure.
In order to be able, in some way, to curb such problems and recognize the "right value" to the productions, the Association has imagined working to define an industrial cost of the best-selling references. This cost, with the addition of "structural costs" - which, although varying from company to company, still have a significant impact - and, of course, the "right" margin, may represent for distribution, and therefore for consumer, a reference price that guarantees product quality and ethical and environmental sustainability.
In this perspective, was born the collaboration with the Department of Economics of the Second University Luigi Vanvitelli in Naples, which led to the elaboration of a study - realized by prof. Francesco Gangi and prof. Eugenio D'Angelo - aimed at developing a model for analyzing the industrial cost of production of some of the major references produced by the companies: peeled, pulp and tomato puree (passata).
The results of the study will serve to open a new scenario for the supply chain by promoting the accreditation, in the trade field, of tomato products as quality products, sustainable from an environmental, social and ethical standpoint - for which the consumer is willing to pay a higher price that recognizes the efforts made by the supply chain in terms of ethics and environmental protection - and no longer as a low-cost commodity.
The future of the sector should not only be linked to strictly profit oriented logic, but it must also take into account a "triple bottom line" perspective (of social equity, environmental quality and economic prosperity) through which the interests of a wider number of stakeholders can be protected, ensuring a higher degree of social responsibility of the company and of the entire supply chain.
Moreover, the study, far from wanting to be used as a contractual instrument, could represent the basis from which to start a dialogue with the world of distribution aimed at asserting the quality and the typicality of the Italian tomato industry.
In addition to this presentation of the analysis of industrial costs in the processed tomato sector and a round table devoted to the valorisation of the sector through that of the tomato, the event will welcome several speakers who will discuss the importance of packaging, product enhancement through research, and many technical aspects of the 2018 campaign in the north and south-central basins of Italy.
The program can be viewed by following the link:
Pre-registrations are open until 12.00 am on 29 November 2018