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Once again, the Covid19 pandemic is at the root of the problem. As explained in detail by several of the speakers at the Tomato News Conference on 8 June, the quantities of steel from Asian production regions fell significantly last year, without European producers being able to compensate for the shortfall from their reserves. Simultaneously, however, the demand for canned tinplate has increased noticeably, to the point that disruption has become inevitable: tinplate supplies are insufficient and prices of available quantities have increased, with peaks sometimes reaching 60%.
At present, an increase in the cost of canned products is inevitable, a direct consequence of the increase in the cost of steel. With regard to the finished product, if the situation does not change, this pressure could result in an increase in selling prices of up to 10% for the end consumer, also driven by the growth in demand for products with a long shelf-life, a fact that reflects the concern of Italian families (and consumers in many other countries) in the face of the pandemic.
