Croatia: Zvijezda Expands to South Korean Market
- Madeleine Royère-Koonings
- Read in french
Zvijezda enters the South Korean market with 3 of its products: Hot Ketchup, Ultra Hot Ketchup and Ultra Hot Chili Mayonnaise, now available at the South Korean retail chain giant: Lotte.
Lotte is the 8th
largest business conglomerate in South Korea, includes 60 companies in 15 countries and employs 180,000 employees.
Zvijezda exports primarily to countries in the region, especially Bosnia and Herzegovina and Slovenia. In 2016, they achieved 6.6% growth in all export markets.