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News

Valfrutta launches a new eco-sustainable packaging for its pureed tomatoes

11/12/2024 - François-Xavier Branthôme
An increasingly eco-sustainable packaging for 100% Italian tomato preserves branded Valfrutta al Vapore. To expand and strengthen the offer on the shelf, the “first-hand nature” brand has decided to renew the range of purees and pulps in polylaminate, launching a new reference of Passata Vellutata Valfrutta al Vapore in the new 500 g brick format and providing for the graphic restyling of the Passata Vellutata Valfrutta al Vapore in 1000 g brick and of the Pulpa Fine in Tetra Recart Valfrutta al Vapore 390 g. An action in the name of quality and sustainability, to meet the needs of consumers who are more attentive to respecting the environment and who appreciate Valfrutta's steam cooking, careful to preserve the quality and characteristics of the tomatoes grown by farmers in the Italian supply chain.

 An eco-sustainable restyling
The first stage of this innovation in the Valfrutta al Vapore range concerns the graphic restyling of the Passata Vellutata in a 1000 g carton and of the Pulpa Fine in the 390 g Tetra Recart format. A renewal that has made it possible to standardize all the “red” ranges under the Valfrutta brand, with the aim of further reducing the impact on the environment. Both packages in fact present excellent characteristics from the point of view of sustainability, such as the high percentage of vegetable raw materials they are composed of (64% for the 1000 carton, over 70% for the Tetra Recart) and the fact that they are recyclable in most Italian municipalities. Furthermore, the Tetra Recart has an 83% lower impact on carbon dioxide emissions compared to jar and can packaging (source: LCA studies – Italy) and is FSC® certified (paper obtained from responsibly managed forests). A series of green “pluses” that highlight Valfrutta's attention to the environment and that, combined with the recommended retail price (RPR) – 1.29 euros for the 1000 g carton and 0.79 euros for the 390 g Tetra Recart – make this product very interesting for the consumer.

To close the circle of this innovation, Conserve Italia then thought about the launch of the Passata Vellutata Valfrutta al Vapore in the new 500 g Tetra carton, with a package equipped with a convenient screw-on and screw-on cap - like the 1000 carton -, which impacts 25% less on carbon dioxide emissions compared to the previous ones, guaranteeing a leap in quality in terms of sustainability. 

Sources: corriereortofrutticolo.it, italianfoodtoday.it
 
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CONSERVE ITALIA Soc. Coop. Agr.

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