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This difficult situation led farmers to ask the industry a few weeks ago to increase the price of fresh tomatoes to around EUR 105, in order to cover the high costs of cultivation. With this agreement, representatives of the sector are satisfied, like Herminio Íñiguez, president of the Association of Farmers and Breeders of Villanueva de la Serena, who said that "the price of tomato must be attractive enough for producers to opt for this crop," considering that "2022 is a year in which the value of processing tomatoes must be increased, in a context marked by a scarcity of water and the current lack of (tomato) pastes." For Íñiguez, "the competition with other crops such as corn, which have lower production costs, is another element that justifies a higher price for tomatoes."
