OI Pomodoro da Industria Centro Sud-Italia promotes premium canned tomatoes
According to Indian news sources, the campaign - managed by OI Pomodoro da Industria Centro Sud-Italia, an Association that unites tomatoes growers and the tomato canning industry - and co-funded by the European Commission, promotes exports of Europe's excellent canned tomatoes, raising awareness of their high quality and versatility.
Red Gold Tomatoes of Europe attended the SIAL India International Show in Delhi, December 1-3, 2022. The campaign will span another two years with consumer and trade events, chefs demonstrations, and lots of ideas to show how Red Gold Tomatoes from Europe enhance the world’s well-loved Italian recipes as well as traditional Indian dishes. A first event was hosted on November 3, 2022, at the Italian Culture Center in the presence of Guglielmo Vaccaro, President, OI Pomodoro da Industria Centro Sud-Italia, Vincenzo De Luca, Italian Ambassador to India and other industry stalwarts like Chef Manjit Gil, Chef Sabyasachi Gorai, Chef Rakhee Vaswani, senior journalists, influencers and more.
"We see a great opportunity in India to increase the export of canned tomatoes from Italy, specifically whole peeled, chopped or cherry tomatoes. More than ever before, home cooks and chefs are demanding premium Ingredients that are healthy, nutritious and safe”, says OI Pomodoro da Industria Centro Sud President Guglielmo Vaccaro. "Our tomatoes are picked at their peak of ripeness, full of Mediterranean sunshine, preserved using a sapient mix of traditional wisdom and up-to-date technology and utterly delicious. But their goodness is not just their flavour: they also offer a wealth of vitamins A and C, and mineral content, including potassium, calcium, phosphorus and fibre as well as being low in calories, interestingly, while many foods are at their best eaten raw and fresh, tomatoes - rich in lycopene, a protective antioxidant - provide a higher level of lycopene when canned than when raw."
Some complementary data
Over the past five years, Indian imports of Italian canned tomatoes have accounted for about 0.12% of Italian activity in the sector.
Source: aninews.in
