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Pomì revamps its logo and pack

08/02/2023 - Press release , François-Xavier Branthôme
The renowned brand of tomato products changes its visual identity on the occasion of its 40th anniversary.

Pomì, the 100% Italian brand of tomato pulp and puree, presents itself at the beginning of 2023 with a complete rebranding to seal its 40 years which includes a new logo, a new packaging and a renewed design system starting from the Italian market.
Born in the early 80s in the province of Parma, in the heart of the Italian food valley, Pomì immediately stood out for its innovative capacity with a cardboard pack, unique for the type of product, which brought it on tables all around the world.
 Today the brand is ready to write a new chapter in its history, characterizing it with the basic elements of its philosophy: 100% Italian supply chain, high quality and environmental sustainability.
Starting from an iconic past, characterized by audacity and innovation, Pomì looks to the future by presenting itself once again on the shelf as an icon, a true status symbol in Italian kitchens.
The pack, designed by the creative agency Saatchi & Saatchi (Publicis Group), brings back a simplified but direct and high-impact layout to create a contemporary style while maintaining codes of the past where the immortal claim “O Così. O Pomì.” is the protagonist and absolute synthesis of the unique and inimitable way of making Pomì tomatoes.

Even the logo becomes minimalistic, losing the shadow and the green accent. The purpose of the operation is to renew a brand reputation that not only connects today's purchasing managers, but also conquers a younger target, future consumers.
« The company has undertaken this important rebranding - declares Fabrizio Fichera, Marketing and Business Development Director of the company - to make Pomì even more iconic, contemporary and attractive to consumers of yesterday and today. With this operation we confirm the distinctive positioning, the all-Italian quality and the attention to the sustainability of the brand ».

The new pack will be distributed on Italian shelves starting from February 2023.

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