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Since 2003, by purchasing 30% of the California Masterplant’s shares, it has entered in the vegetable nursery market, realizing a vertical integration aimed to control the whole production process of the processing tomato.
It was in 2014 that California Masterplant, given the constant growth of orders, decided to find an alternative and the choice fell on the integrated management software dedicated to the vegetable nurseries winTutor® IRIS.
Italian technology in horticultural nurseries is advanced precisely because the transplanting technique developed earlier there than in other countries. To give an example: at the end of the last century, when Italy had reached 85% of the area dedicated to transplanting in processing tomatoes, other processing tomato producing countries were only just at the beginning. Turkey was close to zero and California was at 25%. This aspect has developed a whole chain of activities which has led SELDA Informatica to seize the opportunity and develop this solution.
Some complementary data
