Mutti, Europe's leading tomato product company, has launched its groundbreaking Lion Jar for its ready-to-use pasta sauce line, combining iconic design with enhanced sustainability and functionality. This initiative underscores Mutti’s deepened commitment to the pasta sauce category, now supported by a dedicated business unit.

A Design That Roars: Tradition Meets Modernity

The Lion Jar marks a significant leap in packaging innovation. Departing from the traditional octagonal shape, the new jar features embossed lions – a nod to Mutti's 125-year heritage when it was known as "Marca i Due Leoni." These lions symbolize the brand's unwavering commitment to quality and authenticity. The jar's handcrafted-textured paper label further emphasizes the premium, natural ingredients that distinguish Mutti from competitors.

Graham Fairbairn, Head of Marketing and Sales Pasta Sauces at Mutti, highlighted the importance of the project:

"Our ambition was to create packaging that is not only recognizable and distinctive on shelves but also better meets consumer needs and expectations. The Lion Jar represents a turning point for Mutti in the pasta sauce segment."

Sustainability at Its Core: Reducing Environmental Footprint

Beyond aesthetics, the Lion Jar is engineered for sustainability. By optimizing the production process, Mutti has reduced glass usage, leading to a minimum 7% reduction in CO2e emissions across the jar's lifecycle. The two largest jar formats, representing 70% of the pasta sauce range, could achieve up to a 13% reduction.

The environmental impact is substantial. In 2025 alone, the Lion Jar is projected to save over 550 tons of CO2e – equivalent to the annual absorption of approximately 22,000 trees. By 2026, savings will exceed 1,100 tons of CO2e annually, comparable to removing nearly 13,000 Rome-Milan car trips from the road.

Uncompromising Quality: A Taste of Authentic Italy

Mutti's ready-to-use sauces are crafted with 100% Italian tomatoes and premium ingredients like Genoese Basil PDO, Parmigiano Reggiano PDO, and Tropea Red Onion PGI. This dedication to quality ensures an authentic Italian culinary experience.