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According to estimates published by the consulting firm Prometeia, even assuming that the transfer to the downstream of the costs incurred is almost total, about 30% of companies producing consumer products should still operate with negative margins, accentuating a distress already manifested by 23% of manufacturers in 2021. The situation is critical because costs have not been immediately transferred downstream due to the time lag of several months that exists in the passing on of prices from industry to distribution. Researchers estimate that 18% of the consumer goods industry's sales are potentially at risk, compared to the estimated average of 16% for production as a whole. The vagaries of market cycles, high volatility, energy commodity strains and restrictive monetary policies could jeopardize the medium-term sustainability of many companies. "Obviously, costs are transferred downstream at different times and in different ways, depending on the sector and the different cost and margin structures. All of this is taking place in a context of low household purchasing power, of which all companies are fully aware," emphasized Francesco Mutti. 
