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News

India: Red Gold Tomatoes from Europe launches a promotional campaign

17/03/2022 - François-Xavier Branthôme

ANI (Asian News International, a South Asia's leading multimedia news agency) published early March a promotional article to announce that “Iconic Red Gold Tomatoes from Europe launched its promotional campaign in India”.

The world-renowned Red Gold Tomatoes from Europe project has launched its promotional campaign in India to introduce red delectable, nutritious and juicy canned tomatoes from Italy in India for the first time.

Speaking on this occasion, Guglielmo Vaccaro, President of OI Pomodoro da Industria Centro Sud Italia said, “India offers immense potential for our world-famous product. The cuisines and flavours here are unique, authentic and flavourful owing to its diversity. Canned tomatoes are a perfect ingredient for preparing scrumptious recipes and they are always available, both for chefs and home cooks! Just open the can! “

The advertorial explains that “as a concentrated aggregate of beneficial nutrients, Red Gold Tomatoes from Europe gradually dissolve their nutrients during slow cooking and achieve a perfect balance with cheese and vegetable ingredients, providing a perfect blend of protein, vitamins, antioxidants and minerals”.
It insists that “members of the Red Gold initiative account for the majority of all the processed tomatoes in Italy, and nearly all of the whole peeled tomatoes produced in the world”, and that “Red Gold Tomatoes From Europe – Italian canned tomatoes are now available in India through all Modern Retail stores and e-commerce”.

“Red Gold Tomatoes from Europe is the name of the European Union project to raise awareness of EU preserved (canned) tomatoes 100% made in Europe. Canned preserved tomatoes are produced by a traditional process that keeps intact all the flavour of the fruit, picked at the peak of its ripeness and aroma”.

Some complementary data
“For in-depth insights into the European and Italian tomato industry or for some delicious recipes using canned tomatoes, visit the website https://redgoldtomatoesfromeurope.com/, and follow us on Instagram @redgoldtomatoesfromeurope & on Facebook @redgoldtomatoesfromeurope

Sources: aninews.in, theprint.in

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