Respect for your privacy is our priority

The cookie is a small information file stored in your browser each time you visit our web page.

Cookies are useful because they record the history of your activity on our web page. Thus, when you return to the page, it identifies you and configures its content based on your browsing habits, your identity and your preferences.

You may accept cookies or refuse, block or delete cookies, at your convenience. To do this, you can choose from one of the options available on this window or even and if necessary, by configuring your browser.

If you refuse cookies, we can not guarantee the proper functioning of the various features of our web page.

For more information, please read the COOKIES INFORMATION section on our web page.


Refuse
Accept

News

Heinz Launches Chip Dip

26/03/2025 - Madeleine Royère-Koonings

Heinz has introduced "Chip Dip," a ketchup specifically formulated for dipping potato chips, marking a departure from the traditional pairing with french fries. This product launch, a limited-edition test run, coincided with National Potato Chip Day on March 14th.

The concept behind Chip Dip is to broaden ketchup's appeal beyond french fries. While ketchup is widely used as a dip for fries, its application with potato chips is significantly less common. Heinz aims to bridge this gap, offering consumers a "new way to enjoy" their beloved condiment and cater to their "irrational love" for ketchup.

Chip Dip is presented in a wide-mouth jar, designed for easier dipping of potato chips. This packaging innovation emphasizes the unique dipping experience, suggesting that each chip becomes a customizable bite, allowing for variations in "gesture, dosage, and intensity."

The limited-edition Chip Dip pack includes the wide-mouth jar of ketchup dip, a classic Heinz ketchup bottle, and a sample of potato chips for immediate consumption. This ready-to-use set is intended to capture the interest of consumers, particularly those eager to celebrate National Potato Chip Day.

Available on Walmart's website while supplies last, this launch serves as a trial run to gauge consumer interest. This approach mirrors Heinz's previous testing strategies, such as the "dip & squeeze" ketchup packets, allowing the company to evaluate potential additions to its permanent product line.

Kraft Heinz continues to prioritize innovation within its ketchup brand, exploring new flavor profiles, such as spicy and pickle-flavored varieties, and sustainable packaging solutions, including paper-based options. The introduction of Chip Dip reflects this ongoing commitment to brand expansion and discovering novel ways for consumers to enjoy their products.

Sources: fooddive.com, creapills.com 

Additional information: Chip Dip advert

 

Related companies

THE KRAFT HEINZ COMPANY

Tomato processor See details
Related articles

Mutti\'s Lion Jar: A New Sauce Era

26/03/2025 See details
Back

________________________________________

Editor : TOMATO NEWS SAS -  MAISON DE L'AGRICULTURE - TSA 48449 - 84912 AVIGNON Cedex 9 - FRANCE
contact@tomatonews.com
www.tomatonews.com

 

 

Supporting partners
Featured company
The Morning Star Packing Company
See directory
Most popular news
Featured event
16TH WORLD PROCESSING TOMATO CONGRESS AND 18TH ISHS SYMPOSIUM ON PROCESSING TOMATO
Other events
Our supporting partners

Fixbet güncel girişten, kullanıcılarına özel deneme bonusları sunarak yeni üyelerin bahis deneyimini risk almadan keşfetmelerine fırsat tanır. Avantajlı kampanyalarla kazancınızı artırma şansı sizi bekliyor!