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Alessandro Giglio, president of the Group, commented: “The agreement is of great strategic value not only for the companies involved, but for the entire export sector of made in Italy food in China. Italian cuisine is a source of pride all over the world, but despite this, the entire sector has a poor penetration in the country with the highest demand for quality products. Italian companies are facing a great opportunity, exports to China of the Italian food sector in fact stop at 1.3% against 6% in France. There is still a lot of work to be done, this agreement adds an important element to the export of Made in Italy. It is therefore essential for a company to rely on a partner like us, who can support the customer not only on the more concrete aspects, such as logistics, payments, customer service etc., but on the fundamental marketing strategy that guarantees a correct digital communication strategy of the product in addition to the presence on the main e-commerce platforms in China ".
