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Apis launches its tomato frito in new plant-based Tetra Pak packaging

18/11/2021 - François-Xavier Branthôme - Lire en français
Apis is the first brand of tomato sauces in Spain to use this form of packaging, which is made with materials that are more than 80% from renewable sources of plant origin.

Carnes y Vegetales SL, a member of the Apis Group, recently announced a change in the packaging of its Apis tomato frito sauce, which is already available on the Spanish market in the new plant-based Tetra Brik packaging. Fully recyclable, this material has a lower environmental impact and comes in a new design. The brand is now using a more up-to-date and contemporary image in which the traditional graphic components of the company have been integrated.

 According to the manufacturer, 83% of this new carton container is made from renewable materials of plant-based origin. Among these is cardboard from responsibly managed forests and other sources that are controlled and certified by the FSC (Forest Stewardship Council), and plant polymers made from sugarcane that is certified by the Bonsucro Chain of Custody. These two certifications guarantee that the materials used to make the packaging come from responsibly managed sources that contribute to the protection of biodiversity and support local communities.

The Carbon Trust logo, which is also visible on the new packaging, certifies a 12% reduction in CO2 emissions compared to the same packaging made from polymers of fossil origin. This reduction is mainly due to the trees and sugarcane that can capture CO2 as they grow, thereby reducing climate impact.

Complete product traceability
The Apis Group has built up over 90 years of experience in manufacturing and distributing canned vegetables and meat. The brand grows its own crops, which are managed and processed in a sustainable manner. Cutting out the middle-operators means that the company can oversee the process from the seed stage to final conditioning, thereby completely controlling product traceability and offering total food safety guarantees.

Specifically, the tomatoes are grown in fields located in the Guadiana Valley, which enjoys excellent soil and climate conditions and is irrigated with water from the Guadiana basin thanks to a sustainable drip irrigation system. No more than six hours go by between the harvest and the processing of the tomatoes, meaning that the tomato frito sauce retains all of the vitamins, health properties and organoleptic qualities of the fresh tomato.

The Tetra Pak carton pack, which has been selected for marketing this product, helps protect the food product and retains all of its properties intact over a long period of time. It is available in three formats (200 ml, 375 ml and 500 ml), designed to meet current consumer requirements and the needs of new family patterns, whilst avoiding food waste.

Product traceability also applies to the packaging, since Tetra Pak is committed to maintaining high food safety standards and ensuring complete traceability throughout the value chain of processing the food and manufacturing the packaging.
In the past, "Apis has been a pioneer in distributing tomato frito sauces in carton packs in Spain. Today, we are once again pioneering with Tetra Pak by marketing our tomato frito in a more sustainable manner, entirely recyclable and with a low carbon footprint, using packaging mainly manufactured from materials of renewable origin," explains Eduardo José Fernández López, General Director of de Carnes y Vegetales SL (Apis Group).

 Ramiro Ortiz, General Director of Tetra Pak Iberia, states: "The work that we carry out on a daily basis is focused on designing secure and functional packaging that guarantees reduced food waste as well as the safe and protected distribution of food products right up to the end consumer, with no alteration to the nutritional value. We mainly design packaging that is more respectful of the environment in order to participate in the fight against climate change. The fact that we have earned the trust of a brand like Apis, which is known for its commitment to what is natural and high quality, shows that we are moving forward in the right direction."

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