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The Health Claim Project

16/04/2019 - Press release
Tomato products and improved blood flow

 The Tomato Foundation Health Claim Consortium is an inter-professional group of food industry, academia and researchers whose aim is to prove that tomato paste and products qualify for an EFSA health claim for improved blood flow.

The BIG question behind the project: Why does a supplement made from tomato paste have an EFSA health claim, but not the tomato paste it’s made from?

The project trial data allows for health claims in multiple territories:
• An EFSA ‘New Function Claim’ in Europe
• An FDA ‘Structure/Function Claim’ in the US
• A CFIA ‘Function Claim’ in Canada
• An FSANZ ‘General Level Health Claim’ in Australia and New Zealand
• Japan needs one small additional human trial to qualify.


The Innovation Foundation
Dietary literacy & consumer understanding

We live in a crazy world where the tragic consequences of overeating and starvation exist side by side. The reasons are complex. We don’t pretend to know all the answers.

We challenge the existing food systems. We speak to food industry power, old and new
- But that's not all we do. We foster supporting sustainability and social responsibility as fundamental values - important to customers everywhere.

Our actions can inspire change to make a better world.

We promote evidence-based, healthy diet literacy and nutrition democracy to empower people - not by dismissing old habits but by encouraging new ones - through open collaboration with community, industry and academia.


This article is an extract from the article which will be published in the 2019 Processed Tomato Yearbook which will be distributed to attendees at the Tomato News Conference and sold on this website from 15 May 2019 (go to GET LISTED).
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