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At the end of January, the Spanish regional press announced that Juver Alimentación (a subsidiary of the Conserve Italia group) was introducing its very first organic products, with the Valfrutta Bio line. With this launch, the company is consolidating its offer in the premium products range, seeking to focus on the consumer at the heart of its operations by promoting an offer that is varied, wide-ranging and high quality (see our article published 6 March 2019). 
Petti and Alce Nero are among the main players in the Italian organic tomato products segment, a market of close on EUR 30 million that grew 2.8% last year, and whose two brands together accounted for close on half of the sales. Since its launch on the market, Petti has focused strategically on organic products, with a complete range that now includes more than 20 products that are certified 100% of Tuscan origin.
