Nouna Juices and Concentrates Company is investing EGP 26 million (EUR 1.5 million, USD 1.65 million) to open a new factory for producing tomato paste in the industrial zone of Qena, in Upper Egypt. 

Waleed Fathy, General Director of Nouna Juices, declared that the company’s new factory is the result of a partnership with a Jordanian investor. The factory is located on an area of 10,000 sqm, and includes a production line with a capacity of 40 tonnes of tomato paste per day. The location is Upper Egypt was chosen “because of the high quality of the tomato winter crop”. 
 
The company, established in 2013, currently produces jam, juices, syrups, and salsa, under the brand name Nouna and currently exports to Palestine, Jordan, Iraq, Mauritania, Nigeria, Ethiopia, and Saudi Arabia, and plans to export to East Europe by the end of this year. It aims to double its exports to reach EGP 24 million this year, compared to less than EGP 10m last year. The company targets to export 3 500 tonnes of tomato paste from the new factory to Arab Gulf countries and Jordan by the end of this year, with initial contracts ranging between 700 and 1 500 tonnes.